YOON&YANG
Yoon & Yang’s GRC Group provides Press Relations services designed to systematically manage legal and reputational risks that may arise as policy, regulatory and social issues surrounding corporations are brought into the public domain through the media. Drawing on the extensive experience and know-how of seasoned media professionals, we respond to media developments based on verified legal facts and the broader public sentiment, with a focus on preventing unnecessary misunderstandings and the escalation of issues, while helping shape appropriate public opinion where needed. Rather than relying on one-off explanations or ex post responses, we comprehensively analyze the nature and potential impact of each matter and establish step-by-step response strategies to maintain corporate credibility and ensure consistency in communications.

Key Services

  • Monitor major media coverage and potential issues on an ongoing basis
  • Establish media response strategies in relation to policy, regulatory, criminal, and dispute-related matters
  • Draft and review response materials, including official statements, explanatory materials, and Q&A documents
  • Develop media response guidelines and enhance internal communication frameworks
  • Conduct risk assessments and develop response scenarios for socially sensitive issues